- Robin Seckler to form Management Board troika together with CEO Olaf Schroeder and Dr Matthias Kirschenhofer
- In the future, all of the Group’s digital activities and projects will be bundled in the Digital Board department
- Bernhard Burgener, Chairman of the Supervisory Board of Sport1 Medien AG: “With the expansion of our Management Board team and the appointment of Robin Seckler, we are creating a dedicated Digital Board department to further drive our activities in this area.”
- Olaf Schroeder, CEO of Sport1 Medien AG: “Together with Robin Seckler, our Management Board team will consistently strengthen our strong market positioning as a modern and innovative media and production company to offer our customers and partners a unique range of services along the entire value chain, particularly in the digital sector.”
- Robin Seckler, Chief Digital Officer of Sport1 Medien AG and Member of the Board of Directors of Chameleo AG: “In the future, we want to use the strengths of our Group in a much more focused way for bundled offers to our customers and partners. We have an exciting time ahead of us with many opportunities and challenges – together, we will tackle them with passion and vigor.”
Ismaning, February 9, 2022– Management Board of Sport1 Medien AG expanded – even greater Group focus on digital future topics, business models and projects: Robin Seckler will become the new Chief Digital Officer of Sport1 Medien AG as of now. The 48-year-old will be responsible for all of the Group’s digital activities and projects within the Management Board, which will continue to include Olaf Schroeder as CEO and Dr Matthias Kirschenhofer. Robin Seckler’s area of responsibility in his new role thus includes all strategic and operational activities of the SPORT1 MEDIEN Group in the digital sector, as well as PLAZAMEDIA GmbH in particular, as a leading content solution provider in the sports and entertainment sector.Parallel to his new role, Robin Seckler will remain Member of the Board of Directors of Chameleo AG and will continue to be responsible for the overall digital orientation of the Group. Like Sport1 Medien AG, the digital business consulting agency is also part of the Highlight Communications Group and is positioned within the Group beyond its original customer business as a company for networking and cooperation between Group companies in the digital sector.
Bernhard Burgener, Chairman of the Supervisory Board of Sport1 Medien AG: “The ongoing digitalization is changing the usage behavior of our consumers and also the needs of our customers and partners – the pandemic has greatly accelerated this already rapid development. With the expansion of our Management Board team and the appointment of Robin Seckler, we are creating a dedicated Digital Board department to further drive our activities in this area. With his many years of experience and comprehensive expertise, Robin Seckler will drive the digital diversification and further development of the companies and brands of the SPORT1 MEDIEN Group, provide important impetus in the optimization of the technical infrastructure and bring new future topics onto the Group agenda.”
Olaf Schroeder, CEO of Sport1 Medien AG: ”Our Group is pursuing a cross-media content and marketing strategy, which to a large extent also includes the development and realization of promising business models and offerings in order to make the best possible use of the opportunities presented by the digital transformation. Robin Seckler will accompany the consistent expansion of our digital offering world as a new Management Board Member, so that we can set strong signals and launch innovative projects in a competitive environment. Together with him, our Management Board team will consistently strengthen our strong market positioning as a modern and innovative media and production company to offer our customers and partners a unique range of services along the entire value chain, particularly in the digital sector.”
Robin Seckler, Chief Digital Officer of Sport1 Medien AG and Member of the Board of Directors of Chameleo AG: “Social and technological developments have gained even more momentum in recent years. In the sports and entertainment sector, the change in the media industry and media use is having a particularly strong impact: Streaming services, video platforms and media libraries, apps and social media channels complement the usual TV offer. This is not new for the SPORT1 MEDIEN Group, it has accompanied us for over ten years: We have always been pioneers, anticipating developments, aligning and optimizing our product world accordingly – after all, we offer a unique portfolio in the media environment with our companies. In the future, however, we want to use the strengths of our Group in a much more focused way for bundled offers to our customers and partners. We have an exciting time ahead of us with many opportunities and challenges – together, we will tackle them with passion and vigor.”
Over 30 years of experience in digital business and digital transformation: About Robin Seckler
Already in 1988, Robin Seckler founded his own software and consulting company. In 1996, he started at I-D Media AG, previously Europe’s leading online agency, as the Senior Vice President and authorized signatory. Starting in 2005, he was working for Deutsche Telekom AG as the Vice President Community Services in the areas of Social Media and IPTV projects. Afterwards, at Hubert Burda Media, Robin Seckler was responsible for the digital activities of the Burda People Group as Head of Online Strategy and Sales. In 2009, Robin Seckler joined ProSiebenSat.1 Media AG first as Head of Online TV Brands, and then as Director of Business Operations for the platforms: prosieben.de, sat1.de, kabeleins.de and sixx.de. Later, as a Managing Director, he managed various departments at wetter.com. In January 2013, Robin Seckler became Director Digital at Sport1 GmbH. In December 2013, he was appointed Managing Director Digital Products of the management team at SPORT1 and since then has been responsible for all the digital activities of the 360° sports platform. In parallel to his duties at Sport1 GmbH, Robin Seckler also took over as Managing Director Digital Products at PLAZAMEDIA GmbH from 2016. In 2018, he moved to the newly founded digital business consulting agency Chameleo AG as Member of the Board of Directors.
Attached please find photos of Bernhard Burgener, Olaf Schroeder and Robin Seckler as well as the company logo of Sport1 Medien AG for free editorial use (Source: Sport1 Medien AG).
About SPORT1 MEDIEN Group
Sport1 Medien AG is an internationally operating media company based in Ismaning, near Munich, Germany. With its subsidiaries Sport1 GmbH, Magic Sports Media GmbH, Match IQ GmbH, PLAZAMEDIA GmbH and LEITMOTIF Creators GmbH, SPORT1 MEDIEN Group covers the entire value chain in the sports sector: SPORT1 as the leading 360° sports platform in the German-speaking region with its TV, online, mobile, audio und social media channels, MAGIC SPORTS MEDIA as a marketing company in the betting, poker and casino sectors, Match IQ as the full-service sports event and consulting agency for associations, leagues and clubs for internationalization, match day management and the organization of friendly matches, tournaments, training camps and trips abroad, PLAZAMEDIA as the leading content solutions provider in the sports and entertainment area for all media channels and LEITMOTIF as consulting unit and provider of integrated communication solutions for companies and brands. This market positioning offers unique opportunities for customers and partners, including advertising companies and agencies, media houses, platform providers, sports associations, leagues and clubs.
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