Sport1 GmbH will acquire shares in Swiss start-up and promotes CrowdTransfer on its platforms with a wide reach
On CrowdTransfer.io, fans can actively support their favorite teams by co-financing transfers, individual players or the entire club

Ismaning, December 17, 2024 – Strategic cooperation with new B2B2C platform – CrowdTransfer brings fans and clubs together: Sport1 GmbH has agreed an extensive strategic partnership with CrowdTransfer AG. As part of this cooperation, the acquisition of shares in the Swiss start-up is planned in order to support the new platform in German-speaking countries with a wide reach on SPORT1’s TV, digital, audio and social media channels. On CrowdTransfer.io, fans can actively support their favorite clubs by co-financing transfers, teams, or individual players. CrowdTransfer’s new offering allows them to accompany their club on the road to success as a “Fanvestor” and offers exclusive rewards and financial returns based on the performance of the respective teams and players.

Become a “Fanvestor” of your favorite club with CrowdTransfer and participate in the success of teams and players

Thanks to the new CrowdTransfer platform, soccer fans can become part of their favorite team by actively participating in its design and financing. With their investment, fans can

Co-finance transfers (Fund Transfer),
Co-finance players who are already active at the club, for example for a contract extension (Fund Player) or
Co-finance the club’s entire team in the form of contract extensions, player salaries or for the expansion of the club’s infrastructure (Fund Team).

They can earn exclusive benefits in the form of additional financial rewards per match event as well as unique personal experiences and rewards such as VIP events, tickets and merchandising products. This brings them closer to their favorite club than ever before and allows them to turn their soccer knowledge into money.

Fan engagement and easy fundraising: How soccer clubs benefit from CrowdTransfer

With the help of CrowdTransfer, clubs can increase interaction with their fans by actively involving their supporters in shaping their club. They are given the opportunity to generate additional capital by engaging directly with fan and investor groups via a compliant and secure digital platform.

CrowdTransfer’s business model is aligned with FIFA as world football’s governing body and meets all regulatory requirements in the financial sector, as recognized by the Swiss Financial Market Supervisory Authority FINMA.

Leroy Bächtold, Richard Lauper and Roger Grossenbacher, Co-Founders of CrowdTransfer AG: „CrowdTransfer brings fans and clubs closer together and creates a platform that combines fan engagement and innovative financing models for clubs and projects of all sizes. With our solution, we enable fans to actively support their clubs and at the same time participate in the success of their teams. The strategic partnership with SPORT1 is an important step for us in making our platform accessible to a broad audience. With SPORT1’s combined reach and expertise, we can not only connect fans and clubs more closely, but also open up new ways of financing for clubs and together shape the future of fan engagement in sport in a sustainable way.“

Matthias Reichert, Chief Commercial Officer (CCO) of Sport1 GmbH: „We are very much looking forward to the partnership with the team around the founders Leroy, Richard and Roger – who have convinced us of their idea, their spirit and their professional approach to the topic. We see the cooperation as a partnership and have defined a clear, joint path to successfully develop CrowdTransfer on the market. We are convinced that we can create added value together – for fans, clubs and companies.“

The strategic partnership with CrowdTransfer will further expand new business activities in the SPORT1 MEDIEN Group’s NEW BIZ profit center, which is managed by Matthias Reichert as Chief Commercial Officer (CCO).

Attached are photos of Matthias Reichert (Copyright: SPORT1) and of Richard Lauper, Leroy Bächtold and Roger Grossenbacher as well as the CrowdTransfer logo (Copyright respectively: CrowdTransfer) for free editorial use in the context of reporting.

For more information or any questions, please contact:

Michael Röhrig
Director Communication

Sport1 GmbH
Münchener Straße 101g
85737 Ismaning

Phone +49 (0)89 96066 1210

Email michael.roehrig@sport1.de
www.sport1.de

ABOUT SPORT1

At the heart of the action with SPORT1: The leading multichannel sports platform in German-speaking countries stands for high-quality live sports, proven sports expertise, and in-depth and entertaining reporting. Sport1 GmbH combines all TV, digital, audio, and social media activities under the umbrella brand SPORT1: The portfolio of the sports media company based in Ismaning near Munich includes the free-TV channel SPORT1 as well as the pay-TV channels SPORT1+ and eSPORTS1, which are offered on various platforms in Germany, Austria, and Switzerland. In addition, SPORT1.de, one of the leading digital sports platforms in Germany, and the SPORT1 app, one of the most successful German sports apps, offer current content as well as an extensive live stream and on-demand range of sports and competitions as well as sports and docutainment formats in the video area. SPORT1 is also active with its own SPORT1 YouTube channel as well as gaming and eSports offerings.