- Andreas Gerhardt, Chief Distribution Officer SPORT1: “With our first FAST channel, we are expanding our multiplatform strategy and have found a very strong partner for the launch in Samsung TV Plus.”
- Benedikt Frey, Samsung TV Plus Lead DACH:“We are very excited to partner with SPORT1, one of the most important consumer brands in the German sports broadcast environment, to launch their brand new FAST channel on Samsung TV Plus.”
Ismaning, November 17, 2023 – Full of speed and action – SPORT1 launches its first dedicated FAST channel SPORT1 Motor with immediate effect: The new FAST channel SPORT1 Motor offers the best car documentary formats, plus stories about luxury sports cars and gripping reports, for example on electromobility. It is a premiere for SPORT1: In cooperation with Samsung TV Plus, Germany’s leading multichannel sports platform is launching its first FAST channel. FAST stands for “Free Ad Supported Streaming TV” and focuses entirely on the needs of car fans with its free package on the world of motors. SPORT1 is making successful formats such as “Die PS Profis – Mehr Power aus dem Pott” and “Autoperlen” and other formats such as “Car Maniac” and “Triebwerk” available to the TV streaming provider Samsung TV Plus. The new channel is aimed at all Samsung Smart TV and Galaxy device users via the free Samsung TV Plus app.
Benedikt Frey, Samsung TV Plus Lead DACH: “We are very excited to partner with SPORT1, one of the most important consumer brands in the German sports broadcast environment, to launch their brand new FAST channel on Samsung TV Plus. Samsung’s goal is to cater to all audiences and genres, and the launch of SPORT1 on Samsung TV Plus will allow us to offer premium motorsport content to our viewership in Germany, Austria and Switzerland.”
Andreas Gerhardt, Chief Distribution Officer SPORT1: “We have closely observed the development of the FAST channels and are convinced that a market entry here is also promising for us. We are thus establishing a further pillar in our multiplatform strategy in order to specifically expand our distribution channels and forms of commercialization. We want to offer a suitable product for the respective distribution platforms and have opted for proven and successful TV series for FAST. With Samsung TV Plus, we have found a highly recognized partner for the launch. We are also planning further expansion on other platforms.”
So much horsepower is in SPORT1 Motor
SPORT1’s new FAST channel is dedicated to the favorite toy of many Germans: the car. The program portfolio includes the well-known used car documentary “Die PS Profis – Mehr Power aus dem Pott”. Sidney Hoffmann and Jean Pierre Kraemer, two true originals from the Ruhr area in North Rhine-Westphalia, go on a car hunt for SPORT1 viewers in an entertaining and informative way. In “Autoperlen”, meanwhile, everything revolves around dream car brands such as Bentley, Ferrari, Lamborghini and Porsche, with Hamburg luxury car dealer Hamid Mossadegh being looked over the shoulder as he works with his well-heeled clients. “Car Maniac” is all about electromobility, including a big electric car check – hosted by YouTube star Chris Karatsonyi and racing driver Laura-Marie Geissler. The program also includes formats launched last year such as “Triebwerk – Das Automagazin mit Tim Schrick” and “TestRide – Das Motormagazin”, in which new vehicles coming onto the market are put through their paces.
About Samsung TV Plus
Samsung TV Plus stands for free television, without a subscription, without registration, without an additional device or credit card. The Samsung TV Plus app is pre-installed on all Samsung Smart TVs from model years 2016 to 2023 and available for download on Samsung Galaxy smartphones and tablets in selected countries on Google Play and Galaxy Store. Samsung TV Plus provides instant access to a growing number of free channels, news, sports and entertainment, as well as a video-on-demand library of movies and popular series. The free, ad-supported video service is available in Germany and 15 other European countries. An Internet connection is required. You can find the latest information on Samsung TV Plus at www.samsungtvplus.com
Attached please find the SPORT1 Motor logo and photos of Andreas Gerhardt (Copyright: SPORT1) and Benedikt Frey (Copyright: Samsung) for free editorial use in the context of reporting.
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At the heart of the action with SPORT1: The leading multichannel sports platform in the German-speaking region stands for premium live sport, proven sports expertise, and high-quality, entertaining reporting. Under the multimedia umbrella brand SPORT1, Sport1 GmbH, a company of Sport1 Medien AG, combines all its TV, online, mobile, audio, social media and print activities. The sports media company based in Ismaning, near Munich, Germany, has a portfolio that comprises the free-TV channel SPORT1 as well as the pay-TV channels SPORT1+ and eSPORTS1, which are available on various platforms in Germany, Austria and Switzerland. Moreover, SPORT1.de, one of Germany’s leading online sports platforms, provides up-to-the-minute multimedia content as well as comprehensive livestream and video offers. In 2021, Sport1 GmbH also launched the multisports streaming platform SPORT1 Extra (sport1extra.de) and, in 2022, the smart TV app sport1TV (sport1.tv) the new in Germany, Austria and Switzerland – with an extensive livestream and on-demand offering of sports and competitions. SPORT1’s diverse offerings also include its own SPORT1 YouTube channel as well as gaming and esports output. In the mobile sector, the SPORT1 apps are among the most successful German sports apps.
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