Subsidiary companies

Header image profile Sport1 Medien


With its various subsidiary companies, Sport1 Medien AG covers the complete value chain in the sports sector. These comprise SPORT1, the leading 360° sports platform in the German-speaking countries with its TV, Online, Mobile, Audio and Social Media channels; MAGIC SPORTS MEDIA, a marketing company specializing in betting, poker, casino and lottery; the agency Match IQ, consulting partner to sports associations on internationalization, matchday execution and the organization of friendly games, tournaments, training camps and international tours; PLAZAMEDIA, a leading content solution provider for all media channels; and LEITMOTIF, a consulting unit and provider of integrated communication solutions for companies and brands. This broad setup offers unique opportunities in the German-speaking region.

Sport1 header image


At the heart of the action with SPORT1: The leading 360° sports platform in the German-speaking region stands for premium live sport, proven sports expertise, and high-quality, entertaining reporting. Under the umbrella brand SPORT1, Sport1 GmbH, a company of Sport1 Medien AG, combines all its TV, online, mobile, audio and social media activities. The sports media company based in Ismaning, near Munich, Germany, has a portfolio that comprises the free-TV channel SPORT1 as well as the pay-TV channels SPORT1+ and eSPORTS1, which are available on various platforms in Germany, Austria and Switzerland. In September 2021, Sport1 GmbH also launched the new multisports streaming platform “SPORT1 Extra” ( in Germany, Austria and Switzerland – with an extensive livestream and on-demand offering of sports and competitions. Moreover,, one of Germany’s leading online sports platforms, provides up-to-the-minute multimedia content as well as comprehensive livestream and video offers. In the mobile sector, the SPORT1 apps are among the most successful German sports apps. SPORT1’s diverse range also includes its own SPORT1 YouTube channel as well as gaming and esports offers.

Sport1 GmbH
Münchener Str. 101g
85737 Ismaning
Phone.: +49 (0) 89 96 066-0
Fax: +49 (0) 89 96 066-1009
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Magic Sports Media

Magic Sports Media GmbH, based in Ismaning, near Munich, Germany, is a company of the SPORT1 MEDIEN Group. Founded in 2018, it comprises the marketing portfolio and comprehensive expertise in the fields of betting, poker, casino and lottery. MAGIC SPORTS MEDIA offers companies in the gaming and gambling sector, media companies as well as sports associations, leagues and clubs a comprehensive service portfolio encompassing ad sales and consulting as well as regulation and policy.

Magic Sports Media GmbH
Münchener Str. 101 g
85737 Ismaning
Phone: +49 (0) 89 96 066-0
Fax: +49 (0) 89 96 066-1009
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Match IQ

Match IQ GmbH, a company of the SPORT1 MEDIEN Group, is an official and long-term consulting partner to several Bundesliga soccer clubs in the fields of internationalization and matchday execution as well as the development, acquisition and realization of friendly games, tournaments, training camps and international tours. Founded in 2013, the agency, based in Hamburg and Ismaning, near Munich, Germany, represents the clubs’ interests in the market, with the aim of optimizing their sporting pre-season preparation and at the same time creating new platforms for activating untapped potential for sponsors and fans. With access to an international network, Match IQ​​​​​​​, together with the clubs and sponsors, creates new approaches to generating added economic value. The company also develops innovative sports-marketing concepts for club brands, associations, rights holders and sponsors.

Match IQ GmbH
Friedensallee 120
22763 Hamburg
Tel.: +49 (0) 40 8540 39-21
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PLAZAMEDIA GmbH, a Sport1 Medien AG company based in Ismaning near Munich, has developed into a leading sports TV producer in the German-speaking region since its foundation in 1976. Today, with its roots in classic television production, PLAZAMEDIA is also an established provider of smart, digital content solutions for all media platforms. Its customers include not only public and private broadcasters, but also platform operators, international sports associations, agencies for sports rights and national and international companies.

The range of services is broad: classic OB van-based production or remote production, staging of live sports or entertainment events, state-of-the-art content management solutions, editing, archiving and target group-specific content distribution on all media platforms – with convergent solutions, PLAZAMEDIA supports customers in the digital transformation of their business models along the entire content value chain.

Smart solutions for customer content: Production, management, archiving and distribution – worldwide, digital and customized for all requirements.

Münchener Str. 101
85737 Ismaning
Phone: +49 (0) 89 99 6 33-0
Fax: +49 (0) 89 99 6 33-6990  


LEITMOTIF, a unit of Sport1 GmbH based in Ismaning, near Munich, Germany, offers its clients integrated and independent consulting services around marketing and communication, with a service portfolio encompassing the four pillars Strategy & Design, Creation & Content, Marketing & Sales Support, and Media & Digital. Furthermore, the consulting unit also benefits from the diverse expertise of Sport1 Medien AG’s sports companies, thus covering the complete multimedia value chain: with the editorial and digital skills of leading 360° sports platform SPORT1, the marketing expertise of MAGIC SPORTS MEDIA, the event and marketing know-how of Match IQ, and the comprehensive production expertise of content solution provider PLAZAMEDIA. And thanks to the connection between Sport1 Medien AG and Highlight Communications AG, LEITMOTIF also has access to Constantin Film and Constantin Entertainment with their long-standing expertise in creation and production.

Sport1 GmbH
Münchener Straße 101
85737 Ismaning
Tel: +49 (0) 89 996 3344-00
Fax: +49 (0) 89 996 3344-99

© 2024 Sport1 Medien AG

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