Subsidiary companies


With its various subsidiary companies, Sport1 Medien AG covers the complete value chain in the sports sector. These comprise SPORT1, the leading 360° sports platform in the German-speaking countries with its TV, Online, Mobile, Audio and Social Media channels; MAGIC SPORTS MEDIA, a marketing company specializing in betting, poker, casino and lottery; the agency Match IQ, consulting partner to sports associations on internationalization, matchday execution and the organization of friendly games, tournaments, training camps and international tours; PLAZAMEDIA, a leading content solution provider for all media channels; and LEITMOTIF, a consulting unit and provider of integrated communication solutions for companies and brands. This broad setup offers unique opportunities in the German-speaking region.


At the heart of the action with SPORT1: The leading 360° sports platform in the German-speaking region stands for premium live sport, proven sports expertise, and high-quality, entertaining reporting. Under the multimedia umbrella brand SPORT1, Sport1 GmbH, a company of SPORT1 MEDIEN Group, combines all its TV, Online, Mobile, Audio and Social Media activities. In the TV segment, the sports media company based in Ismaning, near Munich, Germany, has a portfolio that comprises free-TV channel SPORT1 as well as pay-TV channels SPORT1+ and eSPORTS1, which are available on various platforms in Germany, Austria and Switzerland. Moreover,, one of Germany’s leading sports platforms, provides up-to-the-minute multimedia content as well as comprehensive livestream and video offerings. SPORT1’s diverse portfolio also include its own YouTube channel as well as Gaming and eSports offers. In the mobile sector, the SPORT1 apps are among the most successful German-language sports apps.

Sport1 GmbH
Münchener Str. 101g
85737 Ismaning
Phone.: +49 (0) 89 96 066-0
Fax: +49 (0) 89 96 066-1009

Magic Sports Media

Magic Sports Media GmbH, based in Ismaning, near Munich, Germany, is a company of the SPORT1 MEDIEN Group. Founded in 2018, it comprises the marketing portfolio and comprehensive expertise in the fields of betting, poker, casino and lottery. MAGIC SPORTS MEDIA offers companies in the gaming and gambling sector, media companies as well as sports associations, leagues and clubs a comprehensive service portfolio encompassing ad sales and consulting as well as regulation and policy.

Magic Sports Media GmbH
Münchener Str. 101 g
85737 Ismaning
Phone: +49 (0) 89 96 066-0
Fax: +49 (0) 89 96 066-1009

Match IQ

Match IQ GmbH, a company of the SPORT1 MEDIEN Group, is an official and long-term consulting partner to several Bundesliga soccer clubs in the fields of internationalization and matchday execution as well as the development, acquisition and realization of friendly games, tournaments, training camps and international tours. Founded in 2013, the agency, based in Hamburg and Ismaning, near Munich, Germany, represents the clubs’ interests in the market, with the aim of optimizing their sporting pre-season preparation and at the same time creating new platforms for activating untapped potential for sponsors and fans. With access to an international network, Match IQ​​​​​​​, together with the clubs and sponsors, creates new approaches to generating added economic value. The company also develops innovative sports-marketing concepts for club brands, associations, rights holders and sponsors.

Match IQ GmbH
Friedensallee 120
22763 Hamburg
Tel.: +49 (0) 40 8540 39-21


PLAZAMEDIA GmbH, a subsidiary of Sport1 Medien AG, is an established content solution provider in production for the entire spectrum of media platforms, as well as one of the leading producers of sports TV in the German-speaking area. PLAZAMEDIA’s clients include public and commercial broadcasters, platform operators, international and reputable sports associations and rights agencies as well as numerous national and international enterprises. PLAZAMEDIA’s comprehensive service portfolio comprises the provision of modern broadcast center services, studios, the production and presentation of premium live sports events and scalable solutions in suitably high quality, as well as innovative production technologies, such as remote production, as well as the editing, archiving and target-group oriented content distribution across all media platforms. In the course of the further and new development of the digital production activities, products and services PLAZAMEDIA offers also extensive connectivity services as well as cloud-based OTT/OVP solutions.  PLAZAMEDIA helps its customers to shape their digital transformation and has been actively promoting the deep convergence of its individual services for years.

Münchener Str. 101
85737 Ismaning
Phone: +49 (0) 89 99 6 33-0
Fax: +49 (0) 89 99 6 33-6990  


LEITMOTIF Creators GmbH, a company of the Sport1 Medien Group based in Ismaning, near Munich, Germany, offers its clients integrated and independent consulting services around marketing and communication, with a service portfolio encompassing the four pillars Strategy & Design, Creation & Content, Marketing & Sales Support, and Media & Digital. Furthermore, the consulting unit also benefits from the diverse expertise of Sport1 Medien AG’s sports companies, thus covering the complete multimedia value chain: with the editorial and digital skills of leading 360° sports platform SPORT1, the marketing expertise of MAGIC SPORTS MEDIA, the event and marketing know-how of Match IQ, and the comprehensive production expertise of content solution provider PLAZAMEDIA. And thanks to the connection between Sport1 Medien AG and Highlight Communications AG, LEITMOTIF also has access to Constantin Film and Constantin Entertainment with their long-standing expertise in creation and production.

Münchener Straße 101
85737 Ismaning
Tel: +49 (0) 89 996 3344-00
Fax: +49 (0) 89 996 3344-99

© 2020 Sport1 Medien AG

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