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AFC Ajax Amsterdam and Match IQ continue their successful cooperation

Hamburg I Ismaning, September 15, 2022 – A strong partnership goes into the next round: Match IQ and AFC Ajax Amsterdam extend their partnership for another two years. The full-service event and sports consulting agency, which is part of the SPORT1 MEDIEN Group, will organize the sporting preparation in summer and winter for the Dutch top club and UEFA Champions League participant. In the past, Match IQ has already taken over the organization of training camps and test matches for Ajax, including its participation at the prestigious Florida Cup in the USA. In the previous year, Match IQ acted as co-organizer of the "Audi Football Summit" – in the course of which Ajax played FC Bayern Munich at the Allianz Arena.


Edwin van der Sar, Chief Executive AFC Ajax Amsterdam:“We have been working with Match IQ for a number of years now and we are very pleased to continue our successful partnership. Match IQ have organized various camps and friendly matches for us over the years, including our participation at the Florida Cup or our friendly match vs. FC Bayern München last summer.”


Nicholas MacGowan von Holstein, Founder and Managing Director Match IQ GmbH: “Ajax Amsterdam is one of the most prestigious and successful clubs in the world and we are extremely proud that Ajax has been partner of Match IQ for many years. We are looking forward to continuing to help Ajax with their sporting preparations in the summer and winter.”


Attached is a picture of AFC Ajax Amsterdam, Edwin van der Sar (Copyright: Imago) and Nicholas MacGowan von Holstein, Founder and Managing Director Match IQ GmbH, and the logo of Match IQ (Copyright: Match IQ) for free editorial use.


About Match IQ GmbH

Match IQ GmbH, which has been part of the SPORT1 MEDIEN Group since August 2018, is a full-service event and sports consulting agency. Founded in 2013 and based in Hamburg, Ismaning and New York, the agency's core competencies are event conception, organization, media production and marketing. As an official and long-term partner, Match IQ advises national and international top clubs from the Bundesliga, Premier League, Eredivisie and Liga NOS in the area of internationalization and matchday management as well as in the development, acquisition and implementation of friendly matches, tournaments, training camps and trips abroad. Match IQ draws on an international network and creates new approaches together with the clubs and sponsors to generate added economic value. The agency also develops innovative sports marketing concepts for club brands, associations, rights holders and sponsors. Through the expanded development of an events department, the creation of new events is also planned – also outside of football – which will be organized, mediatized and marketed from a single source. In addition to its core competence in football, Match IQ has also been realizing projects in other sports since 2018 and thus stands for a broad sports portfolio. www.match-iq.com



Sport1 Medien AG | Match IQ GmbH

Michael Röhrig | Mathias Frohnapfel

Phone: +49 (0) 89 96066 1210
Fax: +49 (0) 89 96066 1209


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