- SPORT1 acquires extensive rights package for the 2023/2024 to 2026/2027 seasons with 22 live top games per year: Comeback for the Monday Game on German free-TV and premiere for the FLYERALARM Women’s Bundesliga on the regular broadcasting slot in primetime on Monday evenings
- Holger Blask, Managing Director of DFB GmbH & Co. KG: “We are very pleased with our new set-up in the FLYERALARM Women’s Bundesliga. The Monday game on SPORT1 is an important building block and a unique selling point for women’s soccer. Monday games on SPORT1 have a special TV tradition – and we want to build on this positively with the FLYERALARM Women’s Bundesliga.”
- Olaf Schroeder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: ”With the regular soccer slot for the top game on Monday evening on free-TV and in the free livestream, as well as accompanying full coverage on our TV, digital, audio and social media platforms, we will help to make all soccer fans want to see the FLYERALARM Women’s Bundesliga and its leading characters even more, freely available on our channels.”
Frankfurt am Main | Ismaning, October 12, 2022 – Even more tailwind after the UEFA Women’s EURO 2022 – SPORT1 offers the Women’s Bundesliga the big primetime stage on free-TV until 2027: Sport1 GmbH has acquired an extensive rights package for the 2023/2024 to 2026/2027 seasons for exploitation in Germany when the media rights to the FLYERALARM Women’s Bundesliga were awarded by the German Soccer Association (Deutscher Fussball-Bund, DFB). At the core of the package are 22 live matches per season, which SPORT1 will present in primetime on Monday evenings. In addition, Germany’s leading multichannel sports platform will accompany the league, the clubs and, above all, the players on gamedays and throughout the week with broadcast coverage on free-TV on SPORT1, on SPORT1.de and the SPORT1 apps, its audio offerings and its social media channels with approximately seven million fans and followers.
Rights package includes 22 live games per season – primetime presence on Monday evenings
The C3 rights package acquired by SPORT1 for the four seasons from the 2023/24 season onwards for free-TV exploitation includes a total of 22 live games of the FLYERALARM Women’s Bundesliga per season, one game each matchday. In selecting the fixtures, SPORT1 has the first selection right twelve times per season with the “1st Match Pick” and the second selection right ten times per season with the “2nd Match Pick” for its top game of the week. SPORT1 plans to present the respective top games live on free-TV and on the digital channels of its multichannel sports platform in the primetime slot on Monday evenings starting at 7:30 pm. From 1993 to 2017, the Monday Night Game of the Men’s 2nd Bundesliga ran in this slot with great success and excellent ratings. This future regular slot for the Women’s Bundesliga is highly attractive as a unique selling point, especially because no other game in the German professional soccer leagues takes place during this time period.
In addition to live rights, the C3 package also includes highlight rights to the 22 games, as well as further highlight and archive rights to all Women’s Bundesliga matches.
Holger Blask, Managing Director of DFB GmbH & Co. KG: “The Women’s Bundesliga has developed consistently in recent years. Higher performance density, international competitiveness, full production of all games – the league is among the top in Europe and worldwide. Media distribution plays a central role in the league’s development and has grown steadily in recent years. We are therefore pleased to continue this growth together with our new partner SPORT1 and a new prominent broadcast slot on Monday and to take advantage of the current momentum of women’s football, which manifested itself not least in the Women’s European Championship, and get more and more people excited about the FLYERALARM Women’s Bundesliga.”
Olaf Schroeder, CEO of Sport1 Medien AG and Chairman of the Management Board of Sport1 GmbH: ”The DFB team’s thrilling performance at the EURO in England and the fantastic atmosphere in the stadiums this summer in particular showed just how much potential there is in women’s soccer – and what great personalities and exciting stories make the Women’s Bundesliga so attractive. A particularly positive factor here is that, unlike many other German national teams, almost all DFB stars are also active in the domestic league. The task now is for the association, the clubs and the media to take this EURO euphoria with them – to give the league and its protagonists the stage they deserve. With the regular soccer slot for the top game on Monday evening on free-TV and in the free livestream, as well as accompanying full coverage on our TV, digital, audio and social media platforms, we will help to make all soccer fans want to see this league and its leading characters even more, freely available on our channels. I would like to take this opportunity to thank our Media Rights team, led by Annika Rody, for bringing this right, which is currently more coveted than ever, into our portfolio.“
Attached are photos of the 2022/2023 FLYERALARM Women’s Bundesliga season opener featuring the Eintracht Frankfurt vs. FC Bayern Munich game on September 16, 2022 (Copyright: Imago), of Holger Blask (Copyright: DFB) and of Olaf Schröder (Copyright: Sport1 Medien AG) for free use in the context of editorial coverage.
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At the heart of the action with SPORT1: The leading multichannel sports platform in the German-speaking region stands for premium live sport, proven sports expertise, and high-quality, entertaining reporting. Under the multimedia umbrella brand SPORT1, Sport1 GmbH, a company of Sport1 Medien AG, combines all its TV, online, mobile, audio, social media and print activities. The sports media company based in Ismaning, near Munich, Germany, has a portfolio that comprises the free-TV channel SPORT1 as well as the pay-TV channels SPORT1+ and eSPORTS1, which are available on various platforms in Germany, Austria and Switzerland. Moreover, SPORT1.de, one of Germany’s leading online sports platforms, provides up-to-the-minute multimedia content as well as comprehensive livestream and video offers. In September 2021, Sport1 GmbH also launched the new multisports streaming platform SPORT1 Extra (sport1extra.de) in Germany, Austria and Switzerland – with an extensive livestream and on-demand offering of sports and competitions. SPORT1’s diverse offerings also include its own SPORT1 YouTube channel as well as gaming and esports output. In the mobile sector, the SPORT1 apps are among the most successful German sports apps.
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